Jay-Z is heading into the legal marijuana industry as a chief brand strategist in partnership with a California cannabis product company. The rapper said in a statement Tuesday that he entered a multiyear deal with San Jose, California-based Caliva. His role will consist of driving creative direction, outreach efforts and strategy for the brand.

http://www.fox5ny.com/news/copy-of-jay-z-partners-with-cannabis-company-as-brand-strategist