While Adidas grapples with claims that its North American headquarters reflect a lack of diversity, the success of Yeezy proves that the brand continues to make a name for itself through its association with black stars.

https://www.gq.com.au/entertainment/celebrity/apparently-kanye-west-is-a-billionaire-now-with-yeezy-sales-expected-to-top-18-billion/news-story/ff9c0f279fa7334ea58aa6244607205e