Over the past three years, the influencer marketing industry has grown from generating $1.7 billion to an estimated $6.5 billion. Like ‘digital marketing’ used to be a thing, but is now a table stake, so is influencer marketing. It isn’t if marketers should use this effective channel, it’s how.

https://www.forbes.com/sites/pauljankowski/2019/06/28/5-examples-of-heartland-brands-using-influencer-marketing/